Lost your life and balance to work? Business Couture is the asylum for all souls trapped between meaningless meetings and coffee breaks. I embarked on a comprehensive branding project for Business Couture, a fashion brand inspired by the nostalgic charm of the Web 2.0 era. This project involved creating a brand identity, designing and customizing an engaging online shop, and developing distinctive apparel designs, including shirts and caps. Business Couture offers a stylish refuge for professionals seeking a break from the monotony of daily work life, combining retro-futuristic aesthetics with modern fashion sensibilities to create a memorable and refreshing brand experience.