Gewölbe Rebranding

Rebranding for cologne underground club institution Gewölbe – extending the identity across on-site to online touchpoints

Year2020

AgencyNew Aesthetics GmbH

Creative DirectionMaximilian Helldörfer

Beneath the tracks of Cologne’s Train Station West lies „Gewölbe,“ a techno club with soaring vaulted architecture. This space evokes a play of light and darkness, perfectly complementing the club’s cultural essence.

The immersive corporate identity seamlessly merges the physical space with cultural dimensions. Additionally, the website, featuring a type-heavy design, boasts an intuitive events calendar and a webshop, providing a cohesive digital experience in sync with the club’s distinctive aesthetic.

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