Reezy’s community-tailored wine is making waves, accompanied by an extensive social media campaign, including a unique Instagram filter. This collaboration between the up-and-coming rapper and German discounter Aldi is thriving in the collaborative economy.

The wine’s design features cherub angels or cupids embossed in gold on the bottle, with a matching special edition box. The Instagram filter, showcasing these charming cupids, faced a ban on Meta due to its promotion of alcohol. Today’s rappers embrace lighter „crimes“ like savoring sweet white wine, reflecting changing cultural norms and artistic expressions in the music industry. It got sold out in several drops anyway.